Bring a colourful twist to one of the latest viral sensory toy trends with Rainbow Squeezy Butter. Designed to resemble a rainbow-coloured stick of butter and featuring a realistic butter fragrance, this unique 13.5cm squishy fidget toy delivers a fun multi-sensory experience that is sure to attract attention in toy, novelty, and gift ranges. Made from a soft, squeezable material, Rainbow Squeezy Butter provides satisfying tactile feedback, making it ideal for fidgeting, sensory play, and stress relief. Its vibrant rainbow colourway gives this novelty toy standout shelf appeal, while its realistic butter shape and scented finish add an extra layer of fun. Perfect for children, teenagers, and collectors of trend-led sensory toys, it combines tactile play with bold visual appeal.