Enjoy a 4K HDR experience like no other. With Dolby Vision HDR, your viewing is enhanced with ultra-vivid picture quality. Dolby Vision features colours never before seen, highlights up to 40 times brighter than standard, and blacks 10 times darker. All of this combines to give you the best possible viewing experience. Step into the action with captivating TRU picture quality & Dolby Atmos enhanced sound experience. This smart 4K Fire TV features the latest apps including BBC iPlayer, Netflix, Prime Video, Now, and Disney+, all available on the easy-to-use home screen. Stream free live and on-demand TV with Freely—no dish, box, or aerial needed; just Wi-Fi. Plus, use the Alexa Voice Remote to easily find, launch, and control content.